NEW YORK–(BUSINESS WIRE)–NoMo SoHo and its property, the global real estate and investment company, Sapir Corp Ltd. (“Sapir”)are proud to launch a NFT, making the hotel the first in the United States to offer guests an innovative new way to book stays using blockchain technology. Located at the crossroads of fashion, design and culture in midtown Manhattan, the stylish 26-story, 264-room NoMo SoHo, managed by high dooris the tallest building in the SoHo neighborhood, boasts sweeping city skyline vistas, and is home to the neighborhood’s acclaimed NoMo Kitchen restaurant and new Nina’s x Liquid Lab cocktail bar.
Using SolidBlock’s platform and technology, NFTstays, a selection of specially curated NFTs, are offered with stays of three to six nights at NoMo SoHo. Guests booking these packages will have access to exclusive preferential rates at competitive prices by purchasing an NFT depicting a recognizable part of the iconic hotel. NFT options include The Lovewall in NoMo Kitchen and “The Tunnel of Love”, the hotel’s signature arch at the main entrance. NFT packages start with three-night stays and are priced at 0.41 ETH, which at launch is valued at $836. In addition to luxurious rooms with 10-foot floor-to-ceiling windows and deluxe amenities, additional perks when booking an NFT include late check-out, complimentary breakfast, welcome gift, and more.
Sapir, owner of NoMo SoHo, has partnered with SolidBlock, a leading tokenization platform for real estate, to launch this NFT offering available only in limited quantities. Guests will have the distinct option of obtaining special NFT member rates with additional benefits for their next stay without being beholden by a specific date.
The move to offer NFTs that include hotel stays follows Sapir’s recent development of Arte by Antonio Citterio, a luxury beachfront condominium in Surfside, Miami, where a condominium sale of 22.5 million in June 2021 using cryptocurrency broke multiple records in Miami as the first development to facilitate a cryptocurrency transaction, the most expensive price per square foot for a penthouse sold in Surfside, and the second most bred in Miami Beach since 2017.
“We are incredibly proud to be the first hotel in the country to cross this new frontier,” says Alex Sapir, President of Sapir Corp Ltd. “Our NFT offerings will provide NoMo SoHo with a competitive advantage and, more importantly, flexibility for each of our most demanding customers. As the demand for using digital assets and digital currency grows across the globe, we are once again proud to be industry leaders. Through our partnership with SolidBlock, we are modernizing our practices to accommodate a tech-savvy audience while laying the foundation for the future of real estate, just as we did with Arte’s record sales at Surfside.”
“We are creating a new reality in the hospitality industry by offering an innovative and engaging experience to our customers. The guest will be able to secure rates and simultaneously benefit from a secondary market reflecting the growing demand for room nights and the reshaping of the New York hotel market post COVID. Bridging tangible services and intangible assets is an initiative that we intend to continue and grow by offering many other benefits to the limited number of NFT holders who choose to join us,” said Sharon Raz, CEO of Sapir Corp Ltd.
“The NFT market will grow and shift to utility solutions,” explained Yael Tamar, CEO and co-founder of SolidBlock. “SolidBlock is reframing the way we use NFTs by creating practical use cases using NFT technology to bring unique value to the hospitality industry and its customers. NFTstays helps hotels leverage Web3 blockchain technology to provide their guests with additional options and flexibility. This program will give NoMo SoHo an edge that will increase hotel revenue and occupancy rates.
For more information on booking NFT Packages, please visit http://www.nomosoho.com/nft.
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About NoMo SoHo: Located at 9 Crosby Street, NoMo SoHo is a 26-story, 264-room hotel located in the heart of SoHo. The district, known for its fashion, design, art and culture, is the epicenter of the next creative generation, in addition to being home to established brands, well-known artists and cultural icons. The hotel, known for its sweeping views of Manhattan, is also home to the hugely popular NoMo Kitchen offering a rustic American menu with global influences and now Nina’s x Liquid Lab, www.nomosoho.com.
On Sapir Corp Ltd: Sapir Corp Ltd. is a global real estate company focused on creating distinctive properties and premium real estate. Serving as the public arm of the Sapir Organization, a multidisciplinary real estate investor, operator and developer founded by the late Tamir Sapir and led by his son, President and CEO, Alex Sapir. The company has owned, developed and managed more than 7 million square feet of real estate in Manhattan, including some of the world’s most iconic commercial assets through various cycles. Through Sapir Corp Ltd., Mr. Sapir has expanded the company’s portfolio geography to Miami, Florida, which currently includes over 1.5 million square feet of mixed-use development and a luxury condos in Surfside, Florida. In New York, Sapir Corp’s portfolio also includes NoMo SoHo and 218 Madison Avenue.
On solid block: Founded in 2018 and based in Israel, SolidBlock is a leading tokenization as a service (TaaS) company for real estate. As blockchain fuels changes in the way real estate transactions are conducted, the tokenization of real-world assets on SolidBlock’s platform allows asset owners to perform different transactions – buy, sell, raise capital and collateralize – and to manage their tokenized property in a secure and immutable way. , transparent system. SolidBlock provides the tools that unlock an asset’s liquidity value and administer the records of every real estate transaction on the blockchain. SolidBlock’s real estate tokenization platform is a bridge to a decentralized financial (DeFi) ecosystem and the Web3 blockchain economy.